Brand experience
Uber

A refreshing
experience!

Carnival is one of the most important moments for a brand to show its impact. Thinking about Uber's concept of bringing comfort to its audience, we created the Refreshment Towers for the Arena Carnaval SP.

The Refreshment Towers were in the middle of the circuit, and served as a "shower", splashing water on the revelers who passed by.

Area of 
expertise

Marketing Strategy
of 1 edition


Creative concept
of the project


Planning​communication plan


Publicity​
amplifying the project

The idea was to bring the Uber experience to the public within a carnival event, in order to increase brand awareness and public identification with the brand.

More about