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Carnival is one of the most important moments for a brand to show its impact. Thinking about Uber's concept of bringing comfort to its audience, we created the Refreshment Towers for the Arena Carnaval SP.
The Refreshment Towers were in the middle of the circuit, and served as a "shower", splashing water on the revelers who passed by.
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The idea was to bring the Uber experience to the public within a carnival event, in order to increase brand awareness and public identification with the brand.
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