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Brand experience
Cup Noodles
Verses
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Now it's freestyle.
Rap Battles are one of the strongest and most significant strands of Hip Hop. So we created an exclusive stage for the battles at the Sons da Rua Festival.
The first stage of the project took place before the festival, when we held a contest with the rap battles that already existed in São Paulo. 16 finalists were selected and battled it out on the Cup Noodles Stage for 15,000 people.
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Strategy
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Creative concept
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Planningcommunication plan
Creating a space of visibility for the MC's is essential for the appreciation of rap as urban art. It is an act of resistance
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