Brand experience
Kanui 


Pop up
store


Kanui is an e-commerce that supports urban art and focuses on streetwear.

With that in mind, the Pop Up Store was created: a container and itinerant store. The idea was to insert the store in different places, contexts and occasions.

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Areas of 
expertise

Strategy
of the whole project


Creative concept
of the project


Planningcommunication plan


To activate the store, we held an exclusive Kanui event in São Paulo with performances by Drik Barbosa and Discopédia. In addition, there were live graffiti, skateboarding and photo machine actions.


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