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Festival
Farraial
O Hip Hop
é resistência
One of the biggest country music festivals in Brazil.
Farraial is a festival that moves the events market in the country. The greatest artists in Brazil have performed on this stage, from the eternal Marília Mendonça to the iconic Anitta.
I worked in 2 editions of this project with communication strategies, concept creation, copywriting, media, planning and content.
Big numbers
+ than 144.000
people in 4 editions
+ than 4,6 millions
users reached on Facebook
+ than 125.000
views per day on Instagram
+ than 50
press vehicles publishing
More than 40 thousand people at Arena Anhembi, gathered for 12 hours of music, partying and brand activations.
Gusttavo Lima, Marília Mendonça, Anitta, Zé Neto and Cristiano, Henrique and Juliano, Xand Avião, Maiara and Maraísa, among others, have already passed through this stage.
More about
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