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Arena Carnaval


One of the biggest Carnival circuits in São Paulo.

Arena Carnaval SP entered the list of top destinations for those who want to enjoy the biggest "Carnival blocks" in the capital of São Paulo. A street carnival with the infrastructure of a festival that attracted a crowd and several sponsors.

I worked in 2 editions of this project with communication strategies, concept creation, copywriting, media, planning and content.

Arena Carnaval 2020

Big numbers

+ than 240.000
people in 2 editions

+ than 3 millions

users reached on Facebook

+ than 100.000
views per day on Instagram

+ than 50
press vehicles publishing 

Artists like Léo Santana, Claudia Leitte, Ludmilla, Carlinhos Brown, Harmonia do Samba, Pabllo Vittar, among others, have already pulled their "electric trios" on our avenue.

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