CV

Experience Highlights

  • Create a festival from the beginning to the end: concept, planning, content, real time and overview. 

  • Think campaigns and creative content for brands, such as TikTok, Burger King, Itaipava, among others.

  • Lead a team and organize flows and tasks. 

  • Understand the dynamics of brand experiences and think creative solutions.

 

Work Experience

2021.2 - current

Adventures INC

 2020.2 - 2021.2

Ginga

:: Copywriter

TikTok Brasil

// Texts for digital campaigns  

// Scripts

// Creative content 

// Campaigns for offline media.

:: Copywriter

Burger King Brasil

// Texts for digital campaigns  

// Scripts

// Burger King BOT texts

// Creative content

2017 - 2020.2

InHaus Entretenimento

:: Communication and Marketing Coordinator

Job Description

// Lead teams, set up processes, establish priorities according to deadlines and demands.  

//Communication strategies, campaign planning, creative writing and content.

// Media planning, communications plan, scheduling of posts on digital channels, monitoring of social networks and online media execution (Facebook Ads and Google Ads)

// Communication strategy with the press office and public relations

// Coordination of communication between the areas of Media, Design, Audiovisual, Projects, production and Commercial. 

// Content creation, setting the “Tone of voice” for each project / festival, writing texts, scripts for videos and presentations. . 

// Schedule management and organization of creation deadlines for a more intelligent and optimized delivery for each project / festival, in addition to contributing to the technical and operational management of the area to ensure effectiveness in the work carried out.

// Development of creative and strategic concepts aligned to the needs and characteristics of the festivals. 

// Active participation in the meetings and direct interface with the client (with regard to communication), supporting the understanding of the briefing, brainstorm and solutions.

 

2013 - 2017

Marcativa Comunicação Estratégica

:: Planner and media

Job Description

// Digital content planning, strategy development and online media execution.

// Digital media planning, communications plan, scheduling of posts on digital channels, monitoring of social networks and online media execution (Facebook Ads and Google Ads)

// Campaign strategy, content production, copywriter and elaboration of promotional actions.

Education

2017 - 2018.2

ESPM - Postgraduate

Innovation, Design e Strategy

JUL - 2016

ESPM - SP 

Digital Marketing Strategy Course

JUL - 2014

Santa Fe University Of Art and Design / USA

Digital Photography Course

2013.1 - 2016.2

UNIFACS – Salvador, BA. 

Degree Of Advertising

 Languages

Portuguese

Native

English

Advanced

> Cultura Inglesa - Advanced 2

> University of Cambridge ESOL Examinations

Level 1 Certificate in ESOL International