CV
Experience Highlights
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Create a festival from the beginning to the end: concept, planning, content, real time and overview.
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Think campaigns and creative content for brands, such as TikTok, Burger King, Itaipava, among others.
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Lead a team and organize flows and tasks.
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Understand the dynamics of brand experiences and think creative solutions.
Work Experience
2022.2 - current
Bold
:: Copywriter
iFood Benefícios
// Copies for campaigns
// Scripts
// Creative content
// Campaigns for on and offline media.
2021.2 - 2022.2
Adventures INC
:: Copywriter
TikTok Brasil
// Copies for digital campaigns
// Scripts
// Creative content
// Campaigns for offline media.
2020.2 - 2021.2
Ginga
:: Copywriter
Burger King Brasil
// Copies for digital campaigns
// Scripts
// Burger King BOT texts
// Creative content
2017 - 2020.2
InHaus Entretenimento
:: Communication and Marketing Coordinator
Job Description
// Lead teams, set up processes, establish priorities according to deadlines and demands.
//Communication strategies, campaign planning, creative writing and content.
// Media planning, communications plan, scheduling of posts on digital channels, monitoring of social networks and online media execution (Facebook Ads and Google Ads)
// Communication strategy with the press office and public relations
// Coordination of communication between the areas of Media, Design, Audiovisual, Projects, production and Commercial.
// Content creation, setting the “Tone of voice” for each project / festival, writing texts, scripts for videos and presentations. .
// Schedule management and organization of creation deadlines for a more intelligent and optimized delivery for each project / festival, in addition to contributing to the technical and operational management of the area to ensure effectiveness in the work carried out.
// Development of creative and strategic concepts aligned to the needs and characteristics of the festivals.
// Active participation in the meetings and direct interface with the client (with regard to communication), supporting the understanding of the briefing, brainstorm and solutions.
Marcativa Comunicação Estratégica
:: Planner and media
Job Description
// Digital content planning, strategy development and online media execution.
// Digital media planning, communications plan, scheduling of posts on digital channels, monitoring of social networks and online media execution (Facebook Ads and Google Ads)
// Campaign strategy, content production, copywriter and elaboration of promotional actions.
2013 - 2017
Education
2017 - 2018.2
ESPM - Postgraduate
Innovation, Design e Strategy
JUL - 2016
ESPM - SP
Digital Marketing Strategy Course
JUL - 2014
Santa Fe University Of Art and Design / USA
Digital Photography Course
2013.1 - 2016.2
UNIFACS – Salvador, BA.
Degree Of Advertising
Languages
Portuguese
Native
English
Advanced
> Cultura Inglesa - Advanced 2
> University of Cambridge ESOL Examinations
Level 1 Certificate in ESOL International