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Your way. More than a fast food chain, BK is an experience.
Working as a copywriter for Burger King is being challenged to think outside the box. It is to understand how the brand is positioned digitally, which themes it is engaged in and which formats are the most strategic for each campaign.
In 2021, the biggest celebration for diversity couldn't be on the streets, It had to be online.
And Burger King was one of the main sponsors of the Pride Parade, bringing artists to the event and brand presence. In this project, I worked with its amplification on social networks, digital actions, artist speeches and real-time coverage.
LANDING PAGE WHOPPER
It's bigger, It's the best, It's WHOPPER.
WHOPPER is BK's main product and won an exclusive landing page on the Burger King Brasil website. Its structure was designed with the main assets of WHOPPER in mind.
How is a brand seen?
It has everything to do with your daily content. On how the brand communicates with its audience, what tone of voice it uses and what discussions it participates in. So here you are going to see some content I've created for TikTok social media.
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