Copywritting
Grupo Petropolis
Project
#GPComVC
Bars and restaurants closed. Late rents and wages. How to help establishments overcome this crisis?
The #GPcomVC project was an initiative by Grupo Petropolis brewery to help bars and restaurants that have suffered the impacts of the Covid-19 pandemic. There were several strategies of financial incentives and special materials to face the pandemic.
In this project, I participated in all the planning, copywriting and communication plan of the campaign.
Videocase
The project
40 thousand establishments covered.
40 million reais were invested in benefits and materials for the bars.
> PPE's and safety equipment
> Digital menu
> 3 thousand liters of palm oil for 500 Bahian women
> Educational materials
> Product replenishment
> Discount vouchers
> Investment in infrastructure of establishments
> Influencers
Campaign
unfolding
Legenda: Responsabilidade e segurança para curtir, você encontra nos bares e restaurantes parceiros do Grupo Petrópolis. Acompanhe o programa #GPcomVc nas nossas redes.
#PorNovosReencontros #GrupoPetrópolis
Legenda: Pra vida voltar ao normal, todos precisam fazer a sua parte: estabelecimentos, comerciantes e clientes. E o #GPcomVc chegou para que essa volta seja feita com muito fôlego, segurança e responsabilidade. #PorNovosReencontros #GrupoPetrópolis
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*Beba com sabedoria
