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Brand experience
Itaipava Go Draft

Go day,
go night!

Itaipava's new beer has arrived to bring complete experiences.

A consumer experience reinforced Itaipava Go Draft's brand positioning at one of the main electronic music events in Brazil: XXXperience, which had around 30,000 people. The "Go Day" space and the "Go Night" space were created, with the visual identity and elements that match the concept.


Area of 

of 2 editions

Creative concept
of the project

communication plan

Through these interactive and instagrammable spaces, in addition to an instant photo booth, the user was encouraged to consume the product and create spontaneous media.

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