Brand experience
Itaipava Go Draft


Go day,
go night!


Itaipava's new beer has arrived to bring complete experiences.

A consumer experience reinforced Itaipava Go Draft's brand positioning at one of the main electronic music events in Brazil: XXXperience, which had around 30,000 people. The "Go Day" space and the "Go Night" space were created, with the visual identity and elements that match the concept.

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Area of 
expertise


Strategy
of 2 editions


Creative concept
of the project


Planning
communication plan


Through these interactive and instagrammable spaces, in addition to an instant photo booth, the user was encouraged to consume the product and create spontaneous media.


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