Brand experience
Nextel 


A social project
of opportunities


Boosting a person's life is giving them the opportunity to see new horizons.

The project took an itinerant dome to tour 3 peripheral neighborhoods of São Paulo, offering quick courses that could boost a person's life professionally. Six workshops were held with the themes: Graffiti, Event Production, Photography, Creative Writing, Poster Workshop and Clothing Customization.

Cópia de IMG_9812.jpg


Area of 
expertise


Marketing Strategy
of 2 editions


Creative concept

of the project


Planningcommunication plan


Social Mediacommunication strategies


The project's focus was young people from peripheral communities in São Paulo. We chose educational centers in Capão Redondo, Vila Formosa and Paraisópolis..


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