Brand experience
Nextel 

A social project
of opportunities

Boosting a person's life is giving them the opportunity to see new horizons.

The project took an itinerant dome to tour 3 peripheral neighborhoods of São Paulo, offering quick courses that could boost a person's life professionally. Six workshops were held with the themes: Graffiti, Event Production, Photography, Creative Writing, Poster Workshop and Clothing Customization.

Area of 
expertise

Marketing Strategy
of 2 editions


Creative concept
of the project


Planning​communication plan


Social Media​communication strategies

The project's focus was young people from peripheral communities in São Paulo. We chose educational centers in Capão Redondo, Vila Formosa and Paraisópolis..

More about

Check this out!
click to see full video