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Brand experience
Nextel
A social project
of opportunities
Boosting a person's life is giving them the opportunity to see new horizons.
The project took an itinerant dome to tour 3 peripheral neighborhoods of São Paulo, offering quick courses that could boost a person's life professionally. Six workshops were held with the themes: Graffiti, Event Production, Photography, Creative Writing, Poster Workshop and Clothing Customization.
Area of
expertise
Marketing Strategy
of 2 editions
Creative concept
of the project
Planningcommunication plan
Social Mediacommunication strategies
The project's focus was young people from peripheral communities in São Paulo. We chose educational centers in Capão Redondo, Vila Formosa and Paraisópolis..
More about
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