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Brand experience

A social project
of opportunities

Boosting a person's life is giving them the opportunity to see new horizons.

The project took an itinerant dome to tour 3 peripheral neighborhoods of São Paulo, offering quick courses that could boost a person's life professionally. Six workshops were held with the themes: Graffiti, Event Production, Photography, Creative Writing, Poster Workshop and Clothing Customization.

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Area of 

Marketing Strategy
of 2 editions

Creative concept

of the project

Planningcommunication plan

Social Mediacommunication strategies

The project's focus was young people from peripheral communities in São Paulo. We chose educational centers in Capão Redondo, Vila Formosa and Paraisópolis..

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